Keyword Fundamentals in SEO

Keyword research tools

In the world, everybody is searching for anything as per their needs. We are searching for Help, Rescue, Essential service numbers, Online money-making tips, delicious pizza recipe for home, An online store, A local service provider (like plumber, electrician), entertainment, educational topics, and whatever a human mind thinks. These all are keyword fundamentals in SEO to find answers from search Engines.

But how we do searches?

From the very beginning, we are doing searches in many ways like through newspapers, Yellow pages, our teachers, radio, relatives, etc.

Gradually we entered in Internet era where we searched our query through search engines. Search Engines processed our query and display the results.

Our searches and queries are the base of economics on the Internet. There is a solution to every searched query. But visitors want the best solution for their search.

In the competitive environment, every business wants to give a solution to the visitor but this is only possible through targeted traffic which may generate revenue.

But how Search Engine determined which searched result is best suitable to visitor’s queries?

The answer is Keyword Fundamentals in SEO (Search Engine Optimization).

This is determined through ranking or position on SERP by Search Engine. SERP stands for Search Engine Research Pages. SERP analysis gives detailed know-how of SEO.

These rankings are positioned through Search Engine Optimization Techniques. Rankings are source of organic treffic.

As you know yourself practically that most of the time you clicked top searched results. You hardly go for other results.

We already wrote a comprehensive article about 20 SEO tips to beginners for basic SEO knowledge to do SEO yourself, how to write SEO friendly content, how to do SEO for website step by step.

What is Keyword in SEO

Keyword Fundamentals in Search Engine Optimization - How to search best keywords
Fundamentals of keywords in SEO

As per fundamentals of Keywords in SEO, keywords or keyphrases are selected terms added to web content as per general queries generated by the web users about a particular search.

If a search engine query meets perfectly to online content then that content finds good rankings on SERP.

So, the main objective of Keyword fundamentals in SEO is to get top positions on SERP. Higher ranking in the SERP can converge huge targeted organic traffic to your website or business.

Search ranking for bloggers or affiliate marketers who don’t have any product to sell is the most important factor to grow. The success of their earning model is based purely on search engine rankings through Keyword Fundamentals in Search Engine Optimization.

Our article on 20 Self SEO Techniques for beginners in 2020 gives a broad vision of all SEO aspects to the beginners.

Most of the keywords are discovered through the keyword research process and chosen based on Search Volume, Competition of keyword, and Cost per Click (CPC) of searched keyword. 

Despite the premium paid keyword planner, there are many free keyword tools available which are quite useful for beginners, students, small businesses, etc. We’ll discuss these keyword research tools in our upcoming articles.


How does Search Engine work?

Keyword Fundamentals in Search Engine Optimization -How search Engine Work

There are three components involved

Search Engine:– Search engines are meant to give answers to our questions. Search Engines discover, understand, and organized the all web content to deliver the most relevant results to the questions of searchers.

First, Make sure that your page visible and discoverable to the search engines. You can check this setting on your CMS (WordPress, Drupal etc.) If your site is not visible to search engines then there is no way to come upon Search Engine Result Page (SERP).

Query:- Query is the question input through typing or audio by a visitor in the search engine to find answer best relevant answer.

Results:- When any user inputs the query in the search engine, uses got the most relevant search results based on the query.

Search Engine has mainly three basic functions

Crawl:- In this process search engine, say Google, score the internet for content for each URL they find through Googlebot or Spiders.

Indexing:- Indexing is to store and organize the crawled content. The indexed page is now ready to appear on SERP as per relevant queries.

Rank:- Rank is the order to display the searched results which means top results are best results to a query as per search engine. All SEO techniques are focused to get a search engine rank by means to fulfill all Signals parameters of search engine.

The discoverability of your page largely depends on how proper Keywords are inserted in your content. If you solved these keyword fundamentals in SEO, you’ll be top on the SERP.

Types of Keyword Fundamentals in SEO

The keyword is the words or phrases which are inserted by a content creator in the content to make discoverable to search engine.

Keyword Fundamentals in Search Engine Optimization minutely describe understanding to your requirement to manage the targetted audience. There are some types of keywords as:-

Head Keywords

These are single or hardly two words in length and called short-tailed keywords. Head Keywords has the highest search volumes and competitions. It’s difficult to guess the proper intentions of search.

For example. If a visitor type “Pizza” in the search engine, then it is hard what type of results the user wants from this short-tailed word.

We cannot guess whether the visitor looking for a Pizza recipe or want to locate a Pizza shop nearby or anything else?

Head keywords short tailed keywords -Head keywords
Google options for short-tailed head keywords

Such type of head keywords should be avoided as “targeted keyword” in your content. It’s really hard to get ranked through head keywords.

 Body Keywords

These keywords are also 2 to 3 words in length and comes in the Short-Tailed category. Body keywords have less search volume and competition compared to Head Keywords.

Through these words, we can get intentions to a certain limit but absolutely not clear. Such body keywords also should be avoided on a new website.

Keyword Fundamentals in Search Engine Optimization - Search Volume and CPC
Keyword volume and CPC

Long Tailed Keywords

These are mostly used and recommended for content creators. As the name suggests, long-tailed keywords consist of more than 3 words.

Both, Volume and competitions are low compared to Head and Body Keywords. These long-tailed keywords give proper and clear intentions about the query.

For example, “Best Mobile Phone under $200”

This gives a clear idea of what searchers want to know. Such type of Long-tailed keywords should be incorporated into your content or page. These keywords are best suitable for Blogging, Affiliate Marketer, and small business.

How to find the best keywords

Before stepping in towards keyword research strategy, we should know the searcher’s intention who is making a query.

Our Keyword planning should be based on what the visitor wants to know through search, how the visitor can make a query?

Making a research about search intention surely helps you get rank, high conversion (through AdSense, Affiliate marketing, Product sale & servicing) and revisit by visiter again by generating faith in your content. Some of the Search Intent are as below:-

Informational Intent Keywords

When a searcher looking for some information only. Searchers don’t have the intention to buy any product or service.

For example, “Treatment for COVID-19”, “weather forecast for next week”, “How to Play Badminton” etc. You can a lot of topics to fulfill the informational intent of the searches.

Informational intent keywords are very useful if a blogger wants to monetize their site through advertisements (AdSense or any third party advertisements). Small business and affiliate marketers can also use informational intent to increase inwards traffic to their website. Now do your keyword research properly after getting searcher intention.

To get ranked through Informational Searches you should:-

  • Write a blog post which is full of targeted keyword. Do proper SEO as described in an earlier post.
  • If possible, create a video about the topic.
  • Write a detailed step-by-step guide.
  • Add relevant graphics within the post.
  • Your Goal should establish your blog or website as a trustworthy and authentic source of the information.

Navigational Intent Keywords

In such type of search intents, the searcher has a clear intention to visit a particular website. The visitor wants to visit the desired website through a search engine query.

For example, a user might enter “HSBC Bank” into Google’s search bar to find the HSBC Bank site rather than entering the URL into a browser’s navigation bar or using a bookmark.

As these are specific searches, so most difficult to target such Intent until unless users want to visit your site only. Some searches seem to be Navigational but they are not Navigational Intent.

 However, some queries that appear to be navigational in nature might not be. For example, someone who googles “Facebook” might actually be looking for news or information about the company.

Transactional Keywords

Transactional search queries are the most useful and have a high conversion rate to make a purchase. These are the most targeted keywords by sellers and affiliate marketers.

In such type of queries, the visitor is ready to buy a searched product. Visitor ready to pay for products after analyzing different products for “Best”, “Highly reviewed and rated”, “Comparisons between the products”, “Sizes & colors of choices” etc.

For example, the “iPhone size comparison chart” is a searched query. In this query, visitor desperately wants to buy an iPhone after getting comparison information of phone size. Another example is “Best running shoes for men”, “Best smartwatch under $150” etc.

These keywords are highly competitive in the market and hard to rank on top of SERP. To satisfy these Trasectional queries you need to do excellent research on transactional keywords.

If you are a seller or affiliate marketer and want to convert visitors into buyers, you may take the help of Google Ads to increase your sale because of these google ads always on top of the organically searched pages. Most of the users clicked these top shown ads to get quick searched information.

Local Searches are also part of Transactional searches. In this type of search, the visitor wants to buy something from a local shop. For example, “Bakery shop near me”, “Best digital marketing company in London”, “High rated cab service in the town” etc.

You can target these local keywords for your blog topics like “ top 10 Bakery shop in NY”, “ 10 cheap and best digital services in London” etc.

Now you have a clear understanding of the fundamentals of the keyword research helps you-

  • To get targeted audience as per your niche and domain,
  • Proper keywords to get a top rank for more organic traffic.
  • Find write content for the blog.
  • To find your competition, volume and search intent
  • Keep vigil eye on your competitors. 🙂

If you are a beginner and want to grow at a fast pace, click here to avail freelancer keyword planner services at a reasonable cost.

I hope you like Keyword Fundamentals in Search Engine Optimization and find useful for your keyword research is the right way. Tell us more in the comment section and subscribe latest useful content directly in your email. Next we’ll post about the Advanced Keyword research strategy soon.  


About Sonia

My self a housewife and a self-motivated entrepreneur. I love to interact with the world through the web and learn a lot from different content across the globe. I also like shopping, cooking, and listening to music in my spare time.

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